From olympic dreams to a digital sisterhood, Joy Foster traded a career in the City for a quiver of arrows, followed love across borders and then, somewhat accidentally, became a digital entrepreneur. Her creation, TechPixies, now serves as both launchpad and lifeline for women looking to pivot, re-enter the workforce, or start from scratch.
In this episode, Joy talks about what it means to bloom wherever you’re planted even when the soil is foreign or the sun unreliable. She shares her belief that confidence is a decision, reinforced daily through small acts of doing. From five-minute power moves to three-year plans, Joy’s practical, no-nonsense guidance is both energising and refreshingly doable.
"Confidence is a choice. There’s certain steps we need to take in order to bring it back into our lives."
Joy Foster, founder of TechPixies
If you’re stuck, or stalled or quietly simmering with ideas, this conversation will propel you from inertia to momentum.
ABOUT THE HOSTS:
Patsy Day is a lawyer on a break. As an intellectual property specialist, she has worked on everything from anti-counterfeiting to publishing and from London to Ho Chi Minh City and back again. Patsy lives in Oxford and is currently immersed in podcasts producing SafeHouse Amsterdam (out 2025) and co-hosting, The Wobbly Middle, a podcast about women reinventing their careers in midlife.
Susannah de Jager has just relocated to Abu Dhabi, where she’s podcasting, consulting with start-ups, and occasionally advising on scale-up capital. After leaving her role as CEO of a boutique asset manager, she asked the all-important question: what next? Five years later, she’s following her curiosity. The Wobbly Middle is for her and every woman doing the same.
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